The fine is the second highest levied under GDPR (after Amazon) and the third highest for a Meta-owned company (after WhatsApp and Facebook) handed down by the Irish regulator. Plus, according to Politico which broke the story, the Irish DPC has at least six more investigations pending of Meta-owned companies. More information will be released by the DPC within the week.
TrustArc’s third annual Global Privacy Benchmark Report found that as the list of global laws has grown and risks become more prevalent, demands on companies have increased substantially. Now 90% of medium and large enterprises have privacy offices, but the reporting line still varies significantly, with 18% reporting to a CPO, 16% respectively to a CISO or CFO, 13% to a CTO, and 10% to a CIO.
Ironically, just last month Kocheva was lauded for announcing a new Privacy Block feature that is intended to protect health data on its platform – but, they can’t have it both ways and users will need to consider where to put their trust.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.