Children’s Privacy: Just scan mom’s face?

The Entertainment Software Rating Board (ESRB)’s has proposed use of what it’s calling the “Privacy-Protective Facial Age Estimation” technology to verify under COPPA the age of people who are giving consent for a child to use a given technology. It’s to be developed in cooperation with Yoti, an ID Platform; and SuperAwesome, which develops online safety tools.  The intent is to insure verifiable parental consent.