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Children’s Privacy: Kids, kids, kids – US Senate tries again with KOSA and COPPA

The Senate is trying again to get children’s privacy legislation passed after it got derailed from passage in the House. Not clear this stands much more of a chance, with the House currently in recess, vocal opposition from members there, plus major lobbying efforts by Big Tech to stall such legislation, but good on behalf of kids to keep trying….

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Cold compresses needed for industry after major cookie upset

July 30, 2024

After years of speculation, discussion and prognosticating about life after 3rd party cookies in Chrome, it turns out Google was just kidding – and now we need to spread a new set of tea leaves to attempt to read as Google scraps that idea and may: 1) give users an opt-in for tracking, 2) wonder how to get users to want that, and 3) decide advertisers need the Sandbox afterall, once users astutely realize they strongly prefer not to be tracked. Here’s a look at early thoughts.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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