Children’s Privacy: Mattel’s exclusive deal with Pocket.watch enables YouTube ad-targeting to kids
Barbie, Hot Wheels, American Girl and other top Mattel brands can be marketed to YouTube viewers under 13 without violating COPPA protection rules, as a result of the deal in which Mattel will leverage Pocket.watch’s child-friendly ad sales capabilities. Pocket.watch is one of the few third-party companies that has received YouTube’s approval to sell contextually targeted, COPPA-compliant ads.