Beyond buying and selling data, the data broker infrastructure also accrues data via feeds from third-party trackers, tags and pixels. A new report from privacy and security company, Lokker, looked at web privacy across more than 3,400 sites and shows broad use of these identifiers with 47% of websites using Meta Pixel, including 55% of S&P 500, 58% of retail, 42% of financial, and 33% of healthcare.

The company will be prohibited from sharing or selling sensitive data, have to delete or destroy location data it had collected, and is required to create a program to maintain a list of sensitive locations to ensure not to share, sell or transfer such information in the future.