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Children’s Privacy: NetChoice seeks to invalidate California’s Age-Appropriate Design Code (AADC)

NetChoice, a tech industry group that includes Amazon, AOL, Google, Meta, and TikTok, has sued to block California’s Age-Appropriate Design Code (AADC) law, which is set to come into effect in 2024.  California’s AADC is the first privacy-by-design law in the United States and is based on the UK’s AADC.  California AADC would require tech companies to put in place more protections to keep children safe online, including making sites more user-centric and transparent. The law also proposes raising the age threshold above 13 years, which is what the federal Children’s Online Privacy Protection Act (COPPA) currently stipulates. NetChoice’s contention is that companies should not be obligated to “act as roving Internet censors at the state’s behest”.

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Connected device use skyrocketing while cyber-safe behavior is stagnant or worse

December 20, 2022

Comcast Xfinity, which serves 32 million households, surveyed 1,000 individuals and found that in comparison with their last survey in 2020, the number of connected devices has gone up 25% since before the pandemic and that smart home device shipments are now estimated at $306.3 billion. However, consumers are not practicing cyber-safe behavior. In fact, that significantly decreased since Comcast’s last survey and the report noted that more cyber-safe education is needed.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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