Children’s Privacy: NetChoice seeks to invalidate California’s Age-Appropriate Design Code (AADC)

NetChoice, a tech industry group that includes Amazon, AOL, Google, Meta, and TikTok, has sued to block California’s Age-Appropriate Design Code (AADC) law, which is set to come into effect in 2024. California’s AADC is the first privacy-by-design law in the United States and is based on the UK’s AADC. California AADC would require tech companies to put in place more protections to keep children safe online, including making sites more user-centric and transparent. The law also proposes raising the age threshold above 13 years, which is what the federal Children’s Online Privacy Protection Act (COPPA) currently stipulates. NetChoice’s contention is that companies should not be obligated to “act as roving Internet censors at the state’s behest”.

Comcast Xfinity, which serves 32 million households, surveyed 1,000 individuals and found that in comparison with their last survey in 2020, the number of connected devices has gone up 25% since before the pandemic and that smart home device shipments are now estimated at $306.3 billion. However, consumers are not practicing cyber-safe behavior. In fact, that significantly decreased since Comcast’s last survey and the report noted that more cyber-safe education is needed.

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This agreement between the 38 OECD countries and the European Union is a commitment to use common standards and safeguards to protect privacy and human rights particularly when accessing data for national security and law enforcement purposes.

CDPI Privacy Newsletter

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)

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Children’s Privacy: NetChoice seeks to invalidate California’s Age-Appropriate Design Code (AADC)

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