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Children’s Privacy: New age-check tools touted by Instagram seem more about age classification (and data collection??) than safety of kids

Instagram is testing new age verification tools, which could be good, however the company objective seems focused more on knowing user information than on keeping young children safely off the platform. Plans include verifying ages by 1) asking teens to submit ID, which the company would store, then later delete; 2) having teens ask three adult friends to vouch for their age; and 3) inviting them to submit a “video selfie,” which the parent company Meta would scan to “guess” ages. The second idea seems promising, but the other two raise the privacy questions: 1) Why keep the data at all? and, 2) Guess age based on what? Seems largely unscientific.

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Many US organizations unprepared for new privacy regulations, according to survey, & they’re wishing for a federal law

June 28, 2022

Privacy spending budgets are going up and corporate executives are concerned, but only 59% of those surveyed by Womble Bond Dickson law firm, felt their organization was “very prepared” to meet state guidelines in new US consumer privacy legislation. Further, 88% said they would prefer having a federal law to more state regulations. While 89% reported their tech budget had increased, the majority indicated it did so at a moderate pace.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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