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Children’s Privacy: “No addicting kids to social,” says California

California’s governor just signed the Protecting Our Kids from Social Media Addiction Act, making it illegal for online services and apps to knowingly provide an “addictive feed” to a minor. What is an addictive feed? It can be when a website, online service, or app shares multiple pieces of media-generated or user-shared information that’s then provided to a user to persuade them. It may be based on information they’ve given, or gathered surreptitiously from their device, but will not be allowed, unless specific conditions are met, or consent is given.

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Scary FTC report shows SMVSSs not minding Ps and Qs – instead, doing vast surveillance of your data

September 24, 2024
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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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