The US Federal Trade Commission (FTC) denied an application that proposed using facial recognition to ensure a person granting approval for children to use websites covered by the Children’s Online Privacy Protection Act (COPPA) is an adult. The agency will continue to consider age verification technology options to address this issue.
When considering data care, it’s wise to check what those in the know do. Ghostery’s survey of 2,000 American consumers indicates many are lagging behind those with advertising, programming and cybersecurity expertise. So, while 52% surveyed used an adblocker, numbers for those with experience in the field went up to more than 75%. This carried over to concerns about health data and data being gathered for political reasons.
Issues raised included that users were asked to grant broad rights use of their data (in exchange £40-50 in cash); no time limit was given for term of use; and requested data included likeness, voice, opinion, and biographical information.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.