In more good news for protecting children’s data, fraud protection company Pixalate has published the first of what will be a monthly index that benchmarks sellers based on the percentage of ads they sell on apps that are likely child-directed, according to Pixalate’s child audience risk assessment.
Kid data is the low hanging fruit for the digital ad industry and for Big Tech that want to vacuum up mass amounts of data. That’s because it’s largely available and often untended. In fact, estimates are that on average by the time a person is 13 years old, companies can have collected more than 72 million data points about them. Like many of us, security firm Disconnect has a problem with that, and their brand new Do Not Track Kids app is designed to stop it easily, efficiently and... Read More >
Its client list, which ranges from mid-market up to global enterprise companies, includes Salesforce, New Balance, Instacart, Skillshare and MyFitnessPal.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.