A close look at children’s privacy regulation, advocacy and enforcement quickly reveals how vulnerable kids and teens are. Now, a partnership between Qonsent, the consent and consumer trust platform, and Encantos, a global web3 platform, has been formed to try to tackle the many loopholes and backdoor access that riddles this area of privacy.
The days of leading consumers down the retail path by tossing appealing ads and discount coupons their way has given way to more critical buyers, aware they have choices and prepared to demand more. Cheetah Digital’s consumer attitudes survey indicates they are more selective and will use a variety of controls, including password managers, PC cleaners and incognito browsers to give or restrict access to brands.
Their argument is that the Illinois biometrics law should not apply to government contractors.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.