Children’s Privacy: Skips a generation?! Majority of teens value online safety over free speech according to PEW

Interesting findings from Pew Research Center’s survey which found 62% of teens 13-17, believe it’s more important for people to feel welcome and safe online, than it is to be able to freely speak their minds. The numbers contrasted with the 18-29 age group, where 57% of adults preferred free speech. In fact, teens were found to be more closely aligned with a much older generation, age 65+, where 58% would choose feeling welcome and safe – though even they came in slightly below the teens. Not surprising when you consider these teens have spent their whole lives calculating the online risks to themselves and their peers.

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Misinformation a big concern to ad execs

September 13, 2022

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.

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In Brief: Broadband organizations pull a longstanding lawsuit that was going to challenge Maine’s privacy law, which requires obtaining explicit user consent before using data for ad targeting

September 13, 2022

The lawsuit objection was claiming that broadband companies were being treated differently than other companies, but the groups since decided that since this issue is not a factor in new state or proposed federal laws, they’ll focus advocacy efforts elsewhere.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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