Research on smartwatches that popular with parents for monitoring their kids found vulnerabilities that make them easy targets for hackers looking to steal private data. Cyber security company, Dr. Web, found that smartwatch brands, including Elari Kidphone and Wokka Lokka, often use third-party firmware and often don’t check for security allowing the products to be insecure.
Looking for new ways to provide connectivity for its audience of 800 million customers amid new and evolving privacy regulations, LinkedIn is categorizing segments using Group Identity B2B. The tool, which is being tested by an initial group of users, will use data from LinkedIn profiles, including seniority and industry, to group individuals and enable marketers to reach relevant audiences without a need for tracking.
This is part of a UK antitrust investigation into Google’s Privacy Sandbox.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.