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Children’s Privacy: Startup Yubo has 60 million young users; claims nearly 100% success in age-verification using Yoti

Yubo, a French social start up popular with people under 25, and only available to those between ages 13-50, uses a mix of age-estimation technology from Yoti and data provided by users at sign-up to establish and vet age. This is crucial for ensuring safety for its 60 million and growing audience who use the platform to meet new people, play games and hang out in video chat rooms.

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FTC not amused by sleight-of-hand ads and issues “dark patterns” report to expose methods

September 20, 2022
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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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