Teenspace, a free online therapy platform and the product of a $26 million partnership between New York City’s Health Department and teletherapy company Talkspace, may violate state and federal privacy laws, say privacy advocates. More than 16,000 students have signed up for the platform since last year. Concerns are that information is being improperly collected and is at risk of data breaches.
Nearly 90% of respondents from ad agencies and publishers surveyed by Proximic by Comscore for its “State of Privacy in Advertising Report,” reported privacy legislation had a moderate to significant impact on their ability to deliver personalized ads. Audience targeting and measurement capabilities are also big concerns. Advertisers are trying a range of tactics, including use of AI, to stay competitive.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.