Texas Governor Greg Abbott last signed the state’s App Store Accountability Act, which requires mobile app stores to verify users’ ages and get parental consent before users under 18 make downloads or purchases. Similar laws have been passed in several other states and most have been partially or totally blocked by the courts on First Amendment grounds.
Oregon legislature serves up bill to governor that bans some targeted ads to users under age 16 (and also prohibits the sale of precise location data).
This, on the condition that DOGE employees undergo the same vetting, training, and mitigation procedures as regular Treasury employees. The Democratic states that filed the original complaint agreed to the new conditions.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.