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Children’s Privacy: TickTalk Tech agrees to terms to provide parents clear, transparent info on kid data it collects

TickTalk Tech has come to an agreement with the US BBB’s Children’s Advertising Review Unit (CARU), which works with brands to gain self-regulatory compliance. The smartwatch company, which had been found in violation of CARU standards for its privacy policy, has now agreed to: 1) clearly disclose data collection practices, 2) ensure the privacy policy is not hidden, 3) explain data retention and deletion practices, and 4) obtain verifiable consent from parents before collecting kids’ data. That’s good practice for any responsible, privacy-forward company to adhere to – and even better when done proactively in privacy by design.

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Nice you turned off location tracking, but…your friends & even strangers, provide a big reveal

April 19, 2022

A new research study has shown that even without location data tracking, your mobility patterns and even your future location plans can be deduced with great accuracy. The researchers from the University of Rochester analyzed three location data sets and one call data set to see what could be predicted. They found that information on people socially tied to you can provide up to 95% of what’s needed to predict your mobility – and strangers can provide as much as 85% - yikes!

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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