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Children’s Privacy: UK government to use kid’s safety as foil to sway public opinion against encryption

“Look, it’s Haley’s Comet!”…Britain’s PM Boris Johnson (who, it would seem should have enough COVID-party pr problems to not open this can of worms) has just hired the M&C Saatchi ad agency to launch a campaign to get the public to oppose end-to-end encryption following Facebook’s decision to encrypt its Messenger app. According to Rolling Stone, the planned media blitz is designed to make the public uneasy by claiming such encryption would diminish their ability to keep kids safe.

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Children’s Privacy: Private equity firm now has data on tens of millions of US kids – for predictive analytics use

January 18, 2022
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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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