The UK’s Information Commissioner’s Office (ICO) plans to investigate whether Meta’s Quest 2 headset and VR services prioritize the “best interest” of children based on principles of the UK’s Age-Appropriate Design Code.
The Children’s Advertising Review Unit (CARU) of the US’s Better Business Bureau is now monitoring “child-directed” ads to ensure they comply with recent guidelines, including for in-app and in-game ads. While it hopes for voluntary compliance, CARU is prepared to refer companies that violate to federal agencies or state attorneys’ general.
A coalition of US civil rights, internet rights and public interest groups responded to Senator Ron Wyden’s call to support national data privacy legislation.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.