The UK Information Commissioner’s Office (ICO) has released new guidelines for video games to ensure they comply with the UK Children’s Code. Requirements include that companies must: 1) identify that if players are under 18, the game is not detrimental to them; 2) work to discourage false declarations of age; and 3) demonstrate that behavioral profiling for marketing purposes is switched off by default.
Ever click from social to a brand site to make a purchase, or go back to the company site to buy later? According to a Simplicitydx survey of more than 3,000 US consumers’ social shopping behavior, only 23% reported clicking over, directly as opposed to 48% who said they would return to the brand website later to buy. That’s because trust levels in social are still low. It also makes for massive underreporting – as much as 245%, according to Simplicitydx – of the conversion rate.
The suit, filed on behalf of a group of Illinois residents, says a person’s facial features are unique, so collecting and using them without consent is in violation of BIPA rules.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.