China Advertising ID (CAID) tool in trials

China tech industry testing a new tool to bypass new Apple privacy rules

Big tech in China, including Tencent, and ByteDance, which owns TikTok, is reportedly exploring the possibility of tracking iPhone users without consent via a tool in development that circumvents Apple’s new rules.

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IT’S THE LAW (3/23/2021)

March 23, 2021

California’s Attorney General announced new California Consumer Privacy Act (CCPA) regulations and provided a new privacy icon businesses are encouraged to use. The new rules increase protections for Californians allowing more control over the sale of personal information. The regulations include a ban on so-called “dark patterns,” prohibiting companies from using confusing language or complex processes to deter consumers from opting out.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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