Class action accuses Paramount of 3rd-party data sharing
A lawsuit seeking $5 million or more in damages claims Paramount illegally shared data of its Paramount+ users with third-party apps like Facebook and TikTok without consent.
A lawsuit seeking $5 million or more in damages claims Paramount illegally shared data of its Paramount+ users with third-party apps like Facebook and TikTok without consent.
Fifty-five percent of CMOs are struggling to source the AI talent they need, according to a survey of over 100 B2B enterprise marketing, sales and revenue professionals by LXA. Nevertheless, almost 70% expect AI to dramatically reshape marketing organizations. All are spending on AI tools and technology with 43% allocating 11%-30% of their budget to AI.
Just months after Musk’s X was banned (though now reinstated) in Brazil for social media overreach, the country’s Collective Defense Institute filed two lawsuits against Brazilian divisions of TikTok, Kwai (a social video site) and Meta. The group is seeking 3 billion reais (US$525.27 million) claiming the companies harm minors by encouraging platform addiction.
Customer data platform Blueshift has announced two new AI agents to help marketers work more efficiently. Compass is a “growth engine” that looks for under-engaged audiences and predicts what ideas should be prioritized. Launchpad assembles audiences and dynamic content based on Blueshift’s unified customer data layer.