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Class action served up against NBA

The US National Basketball Association (NBA) is accused, in a new class action lawsuit, of sharing digital information that combines personal information NBA allegedly collects on its video viewers with unique Facebook identifiers, rendering the personal data identifiable. The suit, brought by a California resident, claims the NBA profits substantially from sale of the data, and, since users have not been made aware of this use, this allegedly would be in violation of the 1988 Video Privacy Protection Act (VPPA), which disallows having viewing history without consent.

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IT’S THE LAW (09/27/2022)

September 27, 2022

Germany’s controversial data-retention law pertaining to telecom has been found to be incompatible with EU law by the European Court of Justice (EJC), so is now overturned. The law, which had permitted user data storage for up to ten weeks and permitted German law enforcement authorities to request it from the telecommunication companies, was a revision of an earlier law rejected by a German court. The EJC’s decision is consistent with arguments it has made against Sweden, France, Belgium and the UK over what was deemed unnecessary data retention.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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