Class action served up against NBA
The US National Basketball Association (NBA) is accused, in a new class action lawsuit, of sharing digital information that combines personal information NBA allegedly collects on its video viewers with unique Facebook identifiers, rendering the personal data identifiable. The suit, brought by a California resident, claims the NBA profits substantially from sale of the data, and, since users have not been made aware of this use, this allegedly would be in violation of the 1988 Video Privacy Protection Act (VPPA), which disallows having viewing history without consent.