Criteo, which specializes in tracking internet users for retargeting with display ads, allegedly failed to obtain proof of consumer consent for processing their data, according to French regulator, CNIL. Under European law, a third-party data companies like Criteo are required to take steps to verify that consumers have consented to have their data used. CNIL appealed to and got agreement from the other EU regulators.
One of our favorite story lines is that marketers think they’re doing a better job than their customers do. This SurveyMonkey report makes the familiar point: 86% of CX and digital marketing pros said they consistently deliver a personalized experience but just 8% of consumers agreed. Here’s a new twist: 63% of pros think AI will improve CX but just 25% of consumers agree. In fact, 32% of consumers think AI will make CX worse.
Privacy and human rights activists were surprised and alarmed by Ireland’s proposed amendment to Ireland’s Data Protection act that would effectively silence critics of Big Tech and of the Irish Data Protection Commission (DPC) itself. The amendment Section 26A would “prohibit the disclosure of confidential information” revealed during a complainant’s interaction with the DPC.
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.