Colorado’s Attorney General is reminding online ad companies that by July, companies will be expected to honor universal opt-out requests from Colorado residents. This goes along with approval by state officials of the Global Privacy Control tool, which is a mechanism to allow users to quickly and easily, universally opt out.
Ever wish you could have all sites you visit tracked – I actually, thought they already were…. Well, if so Facebook’s there for you and has helpfully introduced ‘Link History’ feature which will (by default) give you a 30 day window of sites you’ve visited on their platform. Facebook’s support page casually mentions they “may” use the data for ad targeting.
The province of Ontario announced fines for healthcare providers who violate its Personal Health Information Protection Act (PHIPA). Individuals could be fined up to $50,000, and organizations could pay a maximum of $500,000 for violations. This will be enforced against entities that look to contravene the law, but not in cases of breach or when errors are unintentional.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.