If you’re one of Google’s 150 million users and part of the 90% who have ignored their admonitions to use two-factor identification, the game will soon be up when Google turns it on by default. Google will also require more than 2 million YouTube creators to turn on two-factor authentication for their channels.
Potentially at stake: 1) an end to walled garden advertising, 2) new restrictions on tracking health data, and 3) a crackdown on collection of children’s data.
When choosing a new data provider, privacy (48%) ranks 4th in importance to major US brands, after data quality (64%), reputation (60%), and connectivity to provider (53%), according to a new Stirista study. Is that glass half empty or half full?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.