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Companies strive to make secure digital passports for COVID-19 vaccine authentication

As more people are vaccinated and we move toward a return to public events, travel and gatherings, there is a clear need to have a valid, secure way to confirm whether a given person has been vaccinated. The Commons Project and a group of health and technology companies including Microsoft, Oracle, Salesforce, Cerner, Epic and Cigna are looking to develop common standards for health cards, via a new file type that could hold vaccine records without violating privacy.

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Apple’s Day in the Life of Your Data

February 2, 2021

On a more positive privacy note, Apple offered an easy-to-understand story that illustrated how its privacy controls can make a big difference.  Following the simple story of a dad taking his daughter to the park, Apple shows step-by-step how much data could be revealed by looking up the weather, checking a map, taking a photo, and other common actions — and how much of that sharing its privacy controls would prevent.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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