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Companies strive to make secure digital passports for COVID-19 vaccine authentication

As more people are vaccinated and we move toward a return to public events, travel and gatherings, there is a clear need to have a valid, secure way to confirm whether a given person has been vaccinated. The Commons Project and a group of health and technology companies including Microsoft, Oracle, Salesforce, Cerner, Epic and Cigna are looking to develop common standards for health cards, via a new file type that could hold vaccine records without violating privacy.

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Apple’s Day in the Life of Your Data

February 2, 2021

On a more positive privacy note, Apple offered an easy-to-understand story that illustrated how its privacy controls can make a big difference.  Following the simple story of a dad taking his daughter to the park, Apple shows step-by-step how much data could be revealed by looking up the weather, checking a map, taking a photo, and other common actions — and how much of that sharing its privacy controls would prevent.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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