Apple to require privacy detail labeling from app developers
Developers have been notified apps will have to list full information on personal data collected; how long it will be kept; and how it will be used. Consumers must also be notified of future changes. Big news!
A new survey found that more than 2,000 law enforcement agencies in the U.S. have acquired mobile device forensic tools (MDFT). Use is on the rise, including for “warrantless consent searches” to seize phones and extract data.
And yet another acquisition: mobile ad analytics platform Kochava has purchased Thalamus, which has built a database of ad publishers. It positions the deal as a way to target based on content now that privacy rules are making it harder to target specific individuals.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.