Sourcepoint ups the game acquiring RedBud
Intent on becoming the most “fully-featured” privacy, compliance and consent platform, Sourcepoint has acquired Redbud, including its DIAGNOSE scanning and analytics tool.This will give publishers visibility into hidden activities on properties, including from third parties. It also reveals privacy vulnerabilities and ensures media spend is compliant and consumer privacy-focused.
France has a new law to protect “kid influencers.” This extends safeguards already granted to child performers and models to young people, up to age 16, who become celebrities online and on social media. It includes protection against extortion and guarantees the “right to be forgotten.”
Police typically need a warrant to obtain data on your search history, but recent court documents for an arson case in Florida revealed Google provided the police with IP addresses of people who had searched the victim’s address, rather than searching by a single individual. This “keyword warrant” tactic is being used more widely and is likely unconstitutional.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.