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Consent, compliance, risk mitigation for advertisers and publishers

Sourcepoint ups the game acquiring RedBud 

Intent on becoming the most “fully-featured” privacy, compliance and consent platform, Sourcepoint has acquired Redbud, including its DIAGNOSE scanning and analytics tool.This will give publishers visibility into hidden activities on properties, including from third parties. It also reveals privacy vulnerabilities and ensures media spend is compliant and consumer privacy-focused.