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Consumers catching on to value of data; learn the ad-block step in the marketing tango

The days of leading consumers down the retail path by tossing appealing ads and discount coupons their way has given way to more critical buyers, aware they have choices and prepared to demand more. Cheetah Digital’s consumer attitudes survey indicates they are more selective and will use a variety of controls, including password managers, PC cleaners and incognito browsers to give or restrict access to brands.