Consumers ditch/switch period tracking apps over weekend
Alarm bells sounded across the US as citizens considered privacy implications of Friday’s Supreme Court ruling striking down Roe v. Wade. News warnings advising deletion of period tracking apps sparked fears that resulted in huge drops and gains for different apps – and sometimes both happened on the same platform. But the problem is, many decisions (including for one app that saw a 6,000% increase in its average daily downloads) were based on corporate messaging and gut impressions, rather than on what consumers knew about given app privacy practices.