Customers want brands to make authentication easier, and are tired of password protocols – tracking, upgrading, replacing, and reconfirming. More than 90% would consider using a biometric ID to expedite the process, and 82% would prefer to do business with companies that make verification safe and easy, according to a CMO Council survey.
Florida’s Protecting DNA Privacy Act (the “Act”) went into effect this month, amending Florida’s genetic privacy law and potentially elevating unlawful use of DNA to the level of a felony, up from a misdemeanor minor charge. This will prohibit medical insurers from canceling or denying coverage based on DNA findings, or setting different premiums around genetics.
The second annual Microsoft report on cybercrime has been released, with analysis of cybercrime, supply chain security, hybrid work and disinformation. Microsoft found a significant increase in cyberattacks, particularly from Russia (58%) and attacks on sectors of critical infrastructure soaring. Further, inexpensive attack kits are enabling more attackers, so cooperation of business and government is needed to fight this.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.