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Consumers frustrated with identity authentication would prefer biometric IDs to passwords

Customers want brands to make authentication easier, and are tired of password protocols – tracking, upgrading, replacing, and reconfirming. More than 90% would consider using a biometric ID to expedite the process, and 82% would prefer to do business with companies that make verification safe and easy, according to a CMO Council survey.

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Microsoft Digital Defense Report finds nation state threats on rise, plus more sophisticated, harder to detect

October 19, 2021

The second annual Microsoft report on cybercrime has been released, with analysis of cybercrime, supply chain security, hybrid work and disinformation. Microsoft found a significant increase in cyberattacks, particularly from Russia (58%) and attacks on sectors of critical infrastructure soaring. Further, inexpensive attack kits are enabling more attackers, so cooperation of business and government is needed to fight this.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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