Customers want brands to make authentication easier, and are tired of password protocols – tracking, upgrading, replacing, and reconfirming. More than 90% would consider using a biometric ID to expedite the process, and 82% would prefer to do business with companies that make verification safe and easy, according to a CMO Council survey.
Florida’s Protecting DNA Privacy Act (the “Act”) went into effect this month, amending Florida’s genetic privacy law and potentially elevating unlawful use of DNA to the level of a felony, up from a misdemeanor minor charge. This will prohibit medical insurers from canceling or denying coverage based on DNA findings, or setting different premiums around genetics.
The second annual Microsoft report on cybercrime has been released, with analysis of cybercrime, supply chain security, hybrid work and disinformation. Microsoft found a significant increase in cyberattacks, particularly from Russia (58%) and attacks on sectors of critical infrastructure soaring. Further, inexpensive attack kits are enabling more attackers, so cooperation of business and government is needed to fight this.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).