Consumers strongly favor a privacy protection seal, according to Perion

Global ad company Perion found in a recent survey that 74% of consumers would like a visible privacy protection seal with a guarantee that the brand’s ad is not tracking them. Further, 87% of the 1,000 consumers surveyed reported that they notice when ads follow them around – and 41% said they found that creepy.

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Despite mass increase in breaches, most US consumers unaware of data laws & best practices

December 21, 2021

US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine  percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.

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Lack of centralized data and widespread use of spreadsheets to track regulatory change adds to risk factors when addressing threats

December 21, 2021

A survey of 200 risk and compliance executives conducted by Compliance Week indicated that companies that lack integration of their risk, compliance and audit data are impeded when It comes to detecting and responding to data threats. Fifty-six percent said their organizational data was stored across multiple internal and external platforms with only 16% saying their data resides in a single, centralized place.

CDPI Privacy Newsletter
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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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