Global ad company Perion found in a recent survey that 74% of consumers would like a visible privacy protection seal with a guarantee that the brand’s ad is not tracking them. Further, 87% of the 1,000 consumers surveyed reported that they notice when ads follow them around – and 41% said they found that creepy.
US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.
A survey of 200 risk and compliance executives conducted by Compliance Week indicated that companies that lack integration of their risk, compliance and audit data are impeded when It comes to detecting and responding to data threats. Fifty-six percent said their organizational data was stored across multiple internal and external platforms with only 16% saying their data resides in a single, centralized place.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.