Global ad company Perion found in a recent survey that 74% of consumers would like a visible privacy protection seal with a guarantee that the brand’s ad is not tracking them. Further, 87% of the 1,000 consumers surveyed reported that they notice when ads follow them around – and 41% said they found that creepy.
US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.
A survey of 200 risk and compliance executives conducted by Compliance Week indicated that companies that lack integration of their risk, compliance and audit data are impeded when It comes to detecting and responding to data threats. Fifty-six percent said their organizational data was stored across multiple internal and external platforms with only 16% saying their data resides in a single, centralized place.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.