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Corporate investment in privacy shows significant growth in 2021: TrustArc survey

Cybersecurity, data breach and compliance are driving privacy software spending, according to TrustArc’s 2021 Global Privacy Benchmark Report. Of the more than 1,600 senior executives and privacy officers surveyed, 82% had a dedicated privacy office, 28% planned to spend $1M or more annually on privacy, and 73% believed their company needed to do more. Nearly half favored using privacy management or GRC software over other alternatives.

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Game market ads shift to Android following 120% spike in Apple install costs

June 8, 2021

Apple’s IDFA changes have prompted mobile game marketers to experiment with and increase ad campaigns. Android saw a 120% increase in cost per install (CPI), and iOS increased by 47% CPI, according to Liftoff’s report on the Casual Gaming industry. This, coupled with the impact of the pandemic where many more users were playing and spending money on Casual Games, resulted in a 45.2% increase in CPIs overall in the past year. Playable ads saw the most growth with a 113% rise.

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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