A survey of 2600 IT and security professionals conducted by Thales found security breaches increasingly common in multicloud and hybrid cloud environments. Breach levels, which were as high as 44% in US & 43% in EU, are expected to rise in the coming year, though encryption levels were low across all industries averaging only 17%.
Draft legislation for a Bangladesh data protection law has raised concern that citizen privacy rights may be suppressed, rather than protected, if the Data Protection Act (DPA) is ultimately passed. The draft, which had been available online earlier this year, indicted legislators were considering increased government access to personal data and expansion of departmental surveillance capabilities. This coupled with exempting key agencies from prosecution, could result in weaponization of the law to stifle critics of the government.
Sixty percent of privacy professionals surveyed by the International Association of Privacy Professionals (IAPP) expect budget increases in the coming year, and 45% plan new hires in the next six months. Participants also ranked their biggest challenges and complying with cross-border transfers topped the list at 59%.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.