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Daily iOS Opt-ins tracking at 15% worldwide, less than half in the U.S.

Flurry Analytics, used in more than 1M mobile apps has begun posting a weekly report on iOS opt-ins since this month’s Apple changeover. The second week’s report shows 15% data sharing opt-in world-wide and 6% U.S.

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Half of Companies Looking for New Data Platform: MIT Technology Review Survey

May 10, 2021

What’s the biggest data-related headache?  This Databricks-sponsored MIT Technology Review survey of chief data officers found that half are looking for a new data management platform, with greater scalability and processing speed as their top goals.  Access and quality were lower priorities: in fact, 66% said their analysts can already access all the data they need.  Adding new types such as real-time streams and unstructured data was their smallest concern.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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