Mine gets $9.5M funding; U.S. launch planned
Worried about your data trail? Mine can report where you’ve been, what is being collected, and how to remediate. Company claims nearly 90% of traces can be found through email subject lines.
Adobe has long relied on its Microsoft Dynamics CRM integration instead of offering its own CRM system. The two firms have just upped the ante by adding industry-specific data models and AI features from C3.ai, which offers all kinds of AI-based applications. It reads real-time, unified data from Adobe Experience Platform and the shared data model of the joint Microsoft-Adobe Open Data Initiative.
Opponents say it allowed political, sexual preference tracking.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.