A bullish new Markets & Markets report forecasts rapid market growth. Key drivers are needs for:
The pandemic has created strong pressure for businesses to address security concerns, add privacy protections and strategically respond to massive changes in the work environment.
While we’re on the subject, Twitter is also trying to improve its news content. They just launched cutely-named Birdwatch, which will let vetted users flag and notate misleading Tweets. Let’s be blunt: the list of things that could go wrong is far longer than the list of things that could go right.
Employee surveillance prompts $12.7M fine of German tech retailer Workplace surveillance is seen by regulators as a major violation and growing concern. A Lower Saxony Commissioner just set their highest fine in response to a German laptop retailer found to be recording videos of employees throughout their facility.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.