Epsilon to pay $150M in settlement with U.S. Department of Justice
As part of a remediation agreement, Epsilon will pay a total of $150M including $127.5M in compensation victims of fraud schemes resulting from sale of Epsilon data. The company had used data modeling to build and sell lists of customers, many elderly, deemed most likely to respond to marketing solicitation.
In a clear demonstration of how difficult it can be for consumers to exercise their privacy rights, Consumer Reports found that even trained agents could not get many requests done successfully. Utilizing California's "authorized agent" provision, 124 Consumer Reports agents reached out to 21 companies, including Airbnb, Amazon, Comcast, Home Depot and Starbucks to use Data Subject Access Requests (DSAR) and other company privacy preference mechanisms to make account changes.
The company disputes the charges but Canada’s privacy watchdog plans to proceed with actions if Clearview doesn’t cease collecting biometric data on citizens and delete all previously collected.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.