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Despite mass increase in breaches, most US consumers unaware of data laws & best practices

US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine  percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.

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Big ad tech vendors are collecting profile data on many EU users due to data mislabeling, according to Adalytics

December 21, 2021

Adalytics discovered internet users in Europe who specifically express “privacy choices” using a platform that allows for control over tracking and personalization, may in fact be having their preferences ignored. This is due to mislabeling and failure by companies to use IP address geo-location checking for GDPR applicability.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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