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Despite mass increase in breaches, most US consumers unaware of data laws & best practices

US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine  percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.

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Big ad tech vendors are collecting profile data on many EU users due to data mislabeling, according to Adalytics

December 21, 2021

Adalytics discovered internet users in Europe who specifically express “privacy choices” using a platform that allows for control over tracking and personalization, may in fact be having their preferences ignored. This is due to mislabeling and failure by companies to use IP address geo-location checking for GDPR applicability.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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