How confident are consumers that information they share will be protected? Not very, but a new survey from insights platform vendor, DISQO, indicates trust levels are up since January. Social media is least trusted with 41% and financial institutions are most at 73%.
Clothing retailer, H&M is accused of collecting data on the private lives of employees in Germany according to Hamburg’s data protection commissioner. The personal data, which included information on family issues and religious beliefs, was recorded on a call center’s network drive accessible to up to 50 managers, and reportedly used to obtain a detailed profile of the employees for potential decisions related to employment.
NIST issues challenge with cash prizes to protect public safety PII The National Institute of Standards and Technology (NIST) has launched the Differential Privacy Temporal Map Challenge drawing on crowd sourcing to find new ways to protect data from public safety datasets (gathered to issue weather warnings, food recalls, or manage other emergency health needs).
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.