How confident are consumers that information they share will be protected? Not very, but a new survey from insights platform vendor, DISQO, indicates trust levels are up since January. Social media is least trusted with 41% and financial institutions are most at 73%.
Clothing retailer, H&M is accused of collecting data on the private lives of employees in Germany according to Hamburg’s data protection commissioner. The personal data, which included information on family issues and religious beliefs, was recorded on a call center’s network drive accessible to up to 50 managers, and reportedly used to obtain a detailed profile of the employees for potential decisions related to employment.
NIST issues challenge with cash prizes to protect public safety PII The National Institute of Standards and Technology (NIST) has launched the Differential Privacy Temporal Map Challenge drawing on crowd sourcing to find new ways to protect data from public safety datasets (gathered to issue weather warnings, food recalls, or manage other emergency health needs).
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.