The US Department of Justice has a mass Google shakeup in mind which would include the divestiture of its Chrome browser and wholesale sharing of its enormous trove of search data with competitors. Super scary, given it would include data from search queries, clicks and device identification.
Although consumers mention price, product quality and selection as key factors in loyalty to a brand, 80% feel more loyal to brands when they offer better experiences than their competitors; 70% feel more loyal to brands with lower prices. One great experience is enough to drive repeat purchases. Medallia surveyed around 2,000 mostly U.S. consumers.
Italy’s regulator fined delivery app Foodinho €5M (US $5.24M) for transmitting the data of 35,000 of its riders to third parties and for using their biometric data. The company has also received past fines for privacy breaches.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.