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EU Commission notifies Meta “Pay or Consent” fails DMA

No and no. The European Commission has sent Meta results of its preliminary findings, and they are the company’s “Pay or Consent” ad model fails the Digital Markets Act (DMA) on two big counts. These are that “Pay or Consent” 1) does not allow users to opt for a service that uses less of their personal data, and 2) that the mechanism does not allow users to exercise their right to freely consent to the combination of their personal data, so they violate DMA Article 5(2).

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CData Secures some $350m in Strategic Growth Funding

July 2, 2024

As CDPs become more closely integrated with corporate data architectures, we’re reminded that general purpose data management tools play in a much larger pond than specialist CDP vendors.  Case in point: CData, a provider of data connectivity solutions, has secured around $350 million in funding to accelerate its product roadmap. In addition to helping companies like Home Depot and FedEx with data connectivity, CData solutions are embedded in leading software platforms (Google, Salesforce) to enhance data integration.

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IAB finds Privacy Sandbox punching below its weight

July 2, 2024

The IAB Tech Lab convened senior leaders from 65 companies to evaluate Google Chrome Privacy Sandbox’s performance in 44 constructed critical advertising use cases to determine feasibility within a Protected Audience auction. Its result, published as the Privacy Sandbox Use Case Analysis, found the Privacy Sandbox “falls well short of what is needed to support a robust open web” in providing ad utility for brands against media companies’ ability to maximize revenue.

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