What’s the problem? Consumer groups including noyb objected to Meta’s plan to ingest social media posts and use them for another purpose citing violation of GDPR, but the court decided Meta met the conditions for legitimate interest.
And what comes after shoppable ads? Glance AI, an InMobi subsidiary backed by Google, does away with ad placements entirely, replacing them with custom fashion recommendations on your phone or CTV home page. Glance’s AI examines consumer-uploaded selfies, scans 400+ online catalogs for fashions that fit the consumer’s personal style, and shows how the clothes would look on the consumer.
With no expense spared, promises of untold riches, and a dream of total surveillance, the Trump administration and Palantir have pledged their troth. This to form a perfect union of US citizen data from department to department, coast to coast. Palantir’s Foundry product was just sold to the Department of Defense to organize and analyze data…and likely to build out detailed personal profiles on pretty much everyone.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.