This study is already old news, since it was released yesterday, March 22. Analytics platform Starburst reports the average organization has four to six data platforms and the number is growing as they shift to more decentralized architectures. Half report they can build a new data pipeline in under 24 hours, although Starburst implies that’s too long to wait. How long does it take when you live?

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.