The EU announced sweeping change via the Digital Markets Act (DMA), to force Amazon, Apple, Google, Meta – and anyone else with $83 billion+ annual revenue – to significantly alter how they treat EU consumers and operate in the EU. The DMA targets treatment in app stores and marketplaces; on search engines, social networks, and web browsers; and in cloud and ad services. It requires the ability to unsubscribe, fair access for sellers, and notification of mergers or acquisitions. It forbids ad targeting without consent, preferential treatment against competitors, reuse of private data. This is the first of a one-two EU punch. Next up takes aim at social media.