“Relief” is not the word that comes to mind when finding out that Facebook has responded to calls for it to “do more to protect young users from bullying, or predation” on the app by building an “Instagram for kids.” Apparently having 3.3 billion people use its products monthly has left a portion of the global population untouched – are toddlers and infants next?
Was Zaius on your CDP acquisition bingo card? If so, you can tick that box, because they were just purchased by digital experience platform Optimizely, which was Episerver until recently. Like other recent CDP purchases, the deal gives the buyer a way to unify multiple customer-facing systems: Episerver had seven previous acquisitions including three in the past two years.
China tech industry testing a new tool to bypass new Apple privacy rules Big tech in China, including Tencent, and ByteDance, which owns TikTok, is reportedly exploring the possibility of tracking iPhone users without consent via a tool in development that circumvents Apple’s new rules.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.