Facebook sues the Irish Data Protection Commission
In an effort to fight losing EU data as a result of this summer’s Schrems II ruling, Facebook’s lawyers have applied to Irish judges for a judicial review. Facebook’s hope is to have regulators take a modulated approach until a new more favorable solution can be reached.
Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”
BIGtoken launches TotalOptOut BIGtoken, whose primary business is to give consumers ways to monetize their data by filling out surveys, doing social referrals, and watching ads for pay, has launched TotalOptOut. The new site helps consumers by bringing together links to such places as Oracle Opt-Out, YourAdChoices, and the National Do Not Call Phone Registry to block unwanted ads.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.