The data of millions of patients may have been collected by Facebook (Meta) via healthcare provider websites without people’s knowledge or consent. This comes via a Jane Doe, a claimant who alleges the company harvested her data via Meta Pixel code, which was embedded into a California health care center portal. This and a lawsuit last month, also from California, allege violation of California privacy regulation.
The European Union’s Court of Justice (CJEU) ruling this week in an anti-corruption case has legal experts considering broad implications, including for adtech, online platforms and apps due to liability from inferences drawn from personal data. The court’s decision relates to GDPR’s Article 9, which focuses on processing special categories of data and protecting personal sensitive data. The top EU court determined publishing the name of a spouse or partner amounts to processing sensitive data because it can reveal sexual orientation. This may remove a loophole in holding behavioral data that Big Tech and others have relied upon.
“Forget about it!” That’s pretty much the message from India’s government, which just nixed passing its Personal Data Protection Bill by withdrawing the bill this week without apology or explanation. Thus, the world’s largest democracy has opted to deny more than 1 billion people protection of this critical human right. Of course, this is the same government that recently saw fit to antagonize VPNs and cloud services operating there by establishing rights for aggressive collection of data at the whim of law enforcement or other officials.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.