Ever wish you could have all sites you visit tracked – I actually, thought they already were…. Well, if so Facebook’s there for you and has helpfully introduced ‘Link History’ feature which will (by default) give you a 30 day window of sites you’ve visited on their platform. Facebook’s support page casually mentions they “may” use the data for ad targeting.
The 2024 Advertising Outlook report from omnichannel ad platform Mediaocean sees a wave of optimism greeting in the new year with advertisers planning to increase spend across a range of channels, notably social media, digital display/video and CTV. While performance-driven paid media remains the most important investment for advertisers, a focus on brand advertising has steadily grown since 2022. The survey respondents included more than 1,000 Mediaocean customers, primarily marketers and agencies.
Colorado’s Attorney General is reminding online ad companies that by July, companies will be expected to honor universal opt-out requests from Colorado residents. This goes along with approval by state officials of the Global Privacy Control tool, which is a mechanism to allow users to quickly and easily, universally opt out.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.