WireWheel Raises $20M Series B Funding bringing it to $45M total
Data privacy tech company, WireWheel plans to use the new funding for enterprise marketing and for its SaaS platform, which is designed for use by privacy professionals and engineering and governance staff.
Google Chrome Web Store adds tab to stop aggressive data harvesting Do you download Chrome extensions to make browsing and buying easier? Developers and advertisers are happy when you do, since permission you grant gives access to so much data. Now, Google is pulling back the curtain on extensions, so when you consider them to add, you’ll see exactly what personal data you’ll give up in return.
Results from the survey conducted in late 2020 evaluated top social media platforms on ten categories of media responsibility.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)